What skills can I learn in social media marketing courses?

Social media marketing courses typically cover a broad range of essential skills including: Social media strategy and planning Creating and curating engaging content Utilizing platforms like Meta, Instagram, X, and LinkedIn Digital advertising and promotions on social media Analytics and data analysis to measure campaign effectiveness SEO techniques for enhancing online visibility Community management and customer engagement strategies Crisis management and brand reputation monitoring

Do I need prior experience in marketing to start social media marketing courses?

No prior marketing experience is necessary to begin with beginner social media marketing courses. The program offerings are designed to support learners at all levels: Newcomers can start with the basics of social media platforms and simple content creation. Intermediate learners can develop targeted marketing campaigns and learn to analyze engagement data. Advanced professionals can refine large-scale strategies and explore integrated digital marketing techniques.

What social media marketing certifications and credentials are available?

Social media marketing courses on Coursera offer various credential options: Certifications in comprehensive social media marketing Professional certificates from industry leaders Specialized course certificates that focus on particular skills such as influencer marketing or social media analytics These certificates can be instrumental in validating your skills and for enhancing your professional profile on platforms like LinkedIn.

What career opportunities are available with skills in social media marketing?

Skills in social media marketing can lead to diverse roles in the marketing and communications sectors including: Social Media Manager Digital Marketing Specialist Content Strategist Brand Manager SEO Specialist Community Manager Professionals in these roles use their social media marketing skills to build brand awareness, engage with customers, and drive sales and traffic through targeted digital campaigns.

How can I purchase social media marketing training courses for my team?

Looking to enhance your team's social media marketing skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our social media marketing training options and make a purchase, please visit our Coursera for Teams page.

Top Social Media Marketing Courses - Learn Social Media Marketing Online

Explore the Social Media Marketing Course Catalog

University of Colorado Boulder
Social Media Advertising
Skills you'll gain: Social Media, Social Media Marketing, Social Media Strategy, Advertising, Advertising Campaigns, Social Media Content, Facebook, Media Planning, Instagram, Campaign Management, Marketing Analytics, Target Market, Marketing, Target Audience, MarTech, Digital Marketing, Marketing Strategy and Techniques, Law, Regulation, and Compliance, Business Ethics, Brand Awareness
4.6
Rating, 4.6 out of 5 stars
315 reviews
Beginner · Course · 1 - 4 Weeks
Digital Marketing Institute
Social Media and Social Content Strategy
Skills you'll gain: Social Media Marketing, Social Media, Social Media Strategy, Social Media Management, Content Marketing, Instagram, Marketing, Facebook, Digital Marketing, Content Strategy, LinkedIn, Customer Engagement, Advertising Campaigns
4.4
Rating, 4.4 out of 5 stars
84 reviews
Beginner · Course · 1 - 4 Weeks
Rutgers the State University of New Jersey
Influencer Marketing Strategy
Skills you'll gain: Social Media Strategy, Social Media Marketing, Content Marketing, Social Media, Marketing Effectiveness, Campaign Management, Marketing Communications, Promotional Strategies, Return On Investment, Key Performance Indicators (KPIs), Performance Measurement, Marketing Strategy and Techniques, Stakeholder Engagement, Brand Awareness, Influencing, Customer Engagement, Marketing Analytics, Target Audience
4.3
Rating, 4.3 out of 5 stars
186 reviews
Intermediate · Course · 1 - 3 Months
Coursera Project Network
Measure a Marketing Strategy using Facebook Insights
Skills you'll gain: Facebook, Corporate Communications, Customer Insights, Social Media Marketing, Marketing Effectiveness, Marketing Analytics, Social Media, Marketing Strategy and Techniques, Target Audience
4.8
Rating, 4.8 out of 5 stars
44 reviews
Beginner · Guided Project · Less Than 2 Hours
University of California, Davis
Search Engine Optimization (SEO)
Skills you'll gain: Search Engine Optimization, Persona Development, Web Analytics and SEO, Social Media Strategy, Competitive Analysis, Target Audience, Content Marketing, Peer Review, Social Media, Content Strategy, Social Media Marketing, Google Analytics, Presentations, Digital Marketing, Marketing, Forecasting, Marketing Strategy and Techniques, Expectation Management, Consumer Behaviour, User Research
4.6
Rating, 4.6 out of 5 stars
13K reviews
Beginner · Specialization · 3 - 6 Months
Coursera Project Network
Using Video in Social Media Posts with Canva
Skills you'll gain: Canva (Software), Social Media Content, Social Media Management, Content Creation, Social Media, User Accounts
4.5
Rating, 4.5 out of 5 stars
185 reviews
Beginner · Guided Project · Less Than 2 Hours
Status: Free
Coursera Project Network
Creating Social Media Posts with GenAI: Mastering ChatGPT
Skills you'll gain: ChatGPT, Social Media Content, Content Strategy, Target Audience, Social Media Marketing, Social Media, Content Creation, User Research, Content Marketing, Social Media Management, Instagram, Social Media Strategy, Market Research, Web Analytics, Digital Content
4.7
Rating, 4.7 out of 5 stars
7 reviews
Intermediate · Guided Project · Less Than 2 Hours
Status: Free
Northwestern University
Sports Marketing
Skills you'll gain: Event Marketing, Press Releases, Marketing, Media Relations, Brand Loyalty, Social Media Marketing, Marketing Strategies, Brand Management, Event Planning, Public Relations, Promotions and Campaigns, Revenue Management, Strategic Partnership, Target Audience, Crisis Management
4.7
Rating, 4.7 out of 5 stars
1.4K reviews
Intermediate · Course · 1 - 3 Months
University of California, Irvine
E-Marketing
Skills you'll gain: Search Engine Marketing, Customer Retention, Persona Development, Digital Marketing, Marketing Analytics, Search Engine Optimization, Marketing Strategies, Key Performance Indicators (KPIs), Target Audience, Marketing Planning, Social Media Strategy, Social Media Marketing, Content Marketing, Customer Acquisition Management, Marketing Strategy and Techniques, Customer Engagement, A/B Testing, Web Analytics, Advertising Campaigns, Google Analytics
4.7
Rating, 4.7 out of 5 stars
379 reviews
Beginner · Specialization · 1 - 3 Months
Coursera Project Network
Design social media content with Piktochart
Skills you'll gain: Instagram, Facebook, LinkedIn, Content Creation, Social Media Content, Social Media, Marketing Design
5
Rating, 5 out of 5 stars
6 reviews
Beginner · Guided Project · Less Than 2 Hours
Status: Free
Coursera Instructor Network
GenAI for Social Media and Influencer Marketing
Skills you'll gain: Social Media Marketing, Generative AI, Trend Analysis, Social Media, Canva (Software), Instagram, Social Media Strategy, Personalized Service, Content Creation, TikTok, ChatGPT, Marketing Automation, Marketing, Digital Marketing, Automation, Customer Engagement
Intermediate · Course · 1 - 4 Weeks
University of Illinois Urbana-Champaign
Digital Media and Marketing Strategies
Skills you'll gain: Digital Marketing, Content Marketing, Marketing Strategies, Social Media Marketing, Media Strategy, Marketing Effectiveness, Campaign Management, Social Media, Content Strategy, Marketing Channel, Integrated Marketing Communications, Risk Management, Search Engine Optimization, Web Analytics and SEO, Performance Measurement, Advertising
Build toward a degree
4.6
Rating, 4.6 out of 5 stars
3.1K reviews
Beginner · Course · 1 - 4 Weeks