This comprehensive Digital Marketing specialization equips you with the skills needed to excel in entry-level roles across digital marketing, e-commerce, and SEO. Through four in-depth modules, you'll learn to attract and engage customers, optimize websites, and drive transactions via various digital channels.
By the end of this course, you will be able to:
Master Digital and Traditional Marketing: Learn key channels, frameworks, and strategies, including the 4Ps, SAVE, and Mintzberg’s 5Ps.
Develop and Implement Effective Strategies: Create buyer personas, set goals, and utilize the RACE framework to enhance engagement and ROI.
Optimize for Search Engines: Master on-page and off-page SEO, link building, and Google tools like Analytics and Search Console.
Embrace Emerging Trends: Adapt to post-pandemic strategies, mobile optimization, voice search, and influencer marketing.
Guided by industry experts, you’ll engage in hands-on activities and real-world examples, building practical skills to prepare you for the job market.
Applied Learning Project
- Project Name: Online Marketing Strategy for Textile Manufacturing Company
- Project Name: Keyword Research, Content Creation, and Backlink Generation for an eCommerce Website
- Project Name: Search Engine Marketing for a Banking and Financial Services Company
