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Learner Reviews & Feedback for The Digital Marketing Revolution by University of Illinois Urbana-Champaign

4.7
stars
1,707 ratings

About the Course

The Digital Revolution is dramatically altered the way many products are created, promoted, distributed, and consumed. Before the advent of
new digital technologies such as the Internet, personal computer and smartphone, marketing was largely an Analog (i.e., physical) activity.
Today, many marketing activities such as how products are promoted are increasingly Digital in nature. However, we still live in an Analog (or
physical) World. For example, even today, most sales are still conducted in physical stores. Thus, both marketers and consumers must
simultaneously navigate both the Analog and Digital worlds on a daily basis. This course examines both the Analog and the Di...
...

Top reviews

AS

Oct 11, 2020

Quite unique in its view of Analog VS. Digital in today's world. I would recommend it for any aspiring marketing professional as it offers a different perspective than most digital marketing courses.

LK

Apr 2, 2021

Professor Rindfleisch is a great professor. I look forward to his sessions because he always keeps it interesting and he seems so excited by what he teaches he makes it interested for me as well.

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151 - 175 of 460 Reviews for The Digital Marketing Revolution

By Nadhiya D

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Aug 22, 2023

Wonderful course to understand the basic about Digital Marketing revolution and the case studies are so apt.

By PRIETO S L F

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Nov 26, 2020

Excellent course! The interviews, the activities and examples are the best way to understand the main topic.

By kenneth n

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Apr 17, 2020

Really good- good quality materials. Suitable for beginners plus those with experience of digital marketing

By Wael L

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Sep 13, 2022

Very clear and well structured with various tools to use in the process. Getting bored iss not an option.

By Nazih E C

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Apr 7, 2023

This course could be valuable for individuals looking to gain a strong foundation in digital marketing.

By Lawal M

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Mar 26, 2022

This course was really easy to understand due to the simplicity of the Professor's teaching techniques.

By Richard M S

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Dec 13, 2024

Good course. Great intro and it has inspired me to continue learning more. Thanks for the opportunity

By Elena C

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Jun 8, 2023

Very interesting and useful course. Uncovers main points of analog and digital marketing philosophy.

By María J B

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May 18, 2022

Amazing! Never boring, the professor's really passionate about the topic and his jokes were on point

By Marcus U

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Nov 22, 2017

Excellent Professor provided me great insights about co-existence in the off-line and on-line world

By Nikolaos S

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Aug 16, 2021

Very nice course. Professor Rindfleisch has done an excellent job creating such a unique course!

By landon n

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Aug 3, 2021

iI am very grateful and happy for what i have learnt in this course marketing in an analog world.

By Nicholas G

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Apr 13, 2023

great information that I never knew about when it comes to looking at the analog and the digital

By Adithya S

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Jun 18, 2022

It was exceptional. It answered many of my queries and the capstone project was a cherry on top!

By Enoch D A

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May 10, 2020

A good course if your are looking to understand how digital and analog works in the market space

By Eliseo J P

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Aug 11, 2020

This is the best course i have taken so far. I was not bored at any point and rich in insights.

By Robert M

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Dec 3, 2019

Excellent job with reading matters, video lectures, guest participation and content. Thank you

By Haseena B

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Mar 22, 2022

This course is very informative and knowledgeable. Thanks instructor for such kind of course.

By Andres P

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Oct 4, 2018

This course is the perfect complement upgrade the strategical mindset on digital marketing!

By Asala Y Z A

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Dec 25, 2020

Love it Love it Love it , It's more than just a digital marketing course, THANKS TO ARIC!

By madhusmita b

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Feb 4, 2022

The professor is very good and gave me a wide knowledge and also some reading materials.

By Andrew C

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Nov 30, 2017

Excellent course! Emphasizes importance of analog in an ever increasing digital world.

By Reynaldo C A

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Nov 12, 2019

Very informative and interesting class facilitated by awesome Professor Aric Rindflich.

By Prasanthi S

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Feb 14, 2025

This course was very insightful with good and relateable case studies and assignments.

By Sovia

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Feb 23, 2022

Excellent and interactive. Highly recommended as a start on Digital maketing journey