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Learner Reviews & Feedback for From Likes to Leads: Interact with Customers Online by Google

4.8
stars
3,527 ratings

About the Course

From Likes to Leads: Interact with Customers Online is the third of seven courses in the Google Digital Marketing & E-commerce Certificate. This course will help you develop social media marketing strategies. Social media is a key digital marketing channel for many businesses because of the large number of people who use social platforms to socialize, interact with businesses, and share content. No digital marketing strategy is complete without an online brand presence where customers can engage with a brand. In this course you’ll explore social media platforms and identify which platform is the most appropriate for specific business needs. You’ll learn how to create content for social media using graphic design principles for marketers and learn how to manage a social media presence. In addition you’ll set goals and success metrics for social media ads. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify the five core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, and advertising - Determine how to choose social media platforms for a campaign - Understand how to boost engagement on social media - Learn how to write, design, and repurpose engaging content for social media - Recognize how to use the data gathered from social media analytics as a decision-making tool - Learn best practices for presenting a social media report - Achieve specific marketing goals through the use of paid social media...

Top reviews

PG

Sep 11, 2022

T​his course is amazing. It covers everything you need to know about social media marketing. I highly recommend this course for everyone who wants to create a career in Digital Marketing Industry.

AS

Jun 17, 2024

Thank you Cindy for an incredible dive into the world of Social Media Marketing. This course has covered all the corners of SMM and even more. I highly appreciate your effort! Thanks again!

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676 - 700 of 704 Reviews for From Likes to Leads: Interact with Customers Online

By Bernie D

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May 31, 2023

It is simply a cultural thing, but I had a difficult time listening to the female presenter.

By eric t

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Oct 26, 2023

well, its been amazing going through this program, with a lot of skill to practice.

By Mohit S

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Jul 22, 2022

I feel that there were way more activities and readings than I wouldd have liked.

By Somos L

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Feb 22, 2025

Achei básico e não ficou muito claro para mim como fazer remarketing.

By Zainab W

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Mar 21, 2023

Very engaging but found it quite long as compared to previous courses

By Oscar S

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Feb 14, 2025

I found that the lecturer were somewhat hard to interpret sometimes

By Aakansha S

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Feb 4, 2025

some questions were a little tricky or not very well phrased

By Andrei B

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Nov 8, 2023

Not interesting and engaging( sorry

By Aleksandra M

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Nov 18, 2022

Nice course but not enough details.

By Swati B

•

Jul 5, 2023

Very repetitive syllabus.

By Komayal H

•

Dec 12, 2022

Great job teaching!

By Aarthi V

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Sep 19, 2022

............

By Ali A K

•

Sep 25, 2023

great stuff

By Dolitey E

•

Feb 17, 2023

Very Good

By Ritesh A

•

Feb 24, 2025

good

By Feradol I

•

Oct 3, 2024

good

By Sapna R

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Nov 27, 2023

good

By Mohamed G A

•

Jun 16, 2023

good

By Abitamim P

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May 18, 2023

nice

By niloofar n

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Jul 26, 2024

it did not cover the details, I do not feel I can offer something special at work, now I only know something general about social media marketing and I am not able to work with tools or I can not even say I know social media marketing by confidence.

By Hannah G

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Nov 3, 2023

It was a lot for repetition content for what was taught in the first introduction to digital marketing course. Felt very redundant and not interesting enough to want to complete the course. I lost motivation several times throughout this module.

By Isaac G

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Feb 28, 2025

This entire course is a colossal waste of time. they could streamline everything into a 10 hour course of pure information and knowledge, and we'd all be done in 1-3 weeks. This course is 80% fluff and 20% learning.

By aditya k

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Jan 20, 2024

The course is very vague, never gets to the point and always beats around the bush with general stuff. Would not suggest for professional certification. This is a summary course at best.

By Elisha A

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Oct 12, 2023

It was very long and stressful yes I learned what I needed but It was very mentally draining.

By Andrew W

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Feb 26, 2025

Basically trash. The information included in the reading and videos is great. But the assignments are complete jumbled nonsense. I can't imagine how any normal person could read the instructions as is and even begin to understand the steps of the assignments. The instructions aren't clear, the information isn't organized in a way that matches up with the assignment, nothing about them makes sense at all. Waste of time.