JT
Jul 19, 2020
in depth knowledge about digital marketing and all its dimensions , digital tools, how firms can improve their marketing , new method , how to blend new technology in traditional marketing practices.
PP
Aug 29, 2017
I would definitely recommend this course. It's gives detailed insight how the 4 Ps of marketing mix are increasingly becoming digital & how the balance of power is shifting from firms to consumers
By Ravindra H L
•Sep 25, 2020
GOOD
By Mohamed R A K
•Sep 14, 2020
Nice
By Parth M
•Sep 12, 2020
nice
By AROCKIA K L
•Sep 7, 2020
good
By SADDALAMANJU
•Aug 26, 2020
good
By A. P
•Aug 16, 2020
Good
By Rishab C
•Aug 7, 2020
good
By varun t
•Aug 6, 2020
good
By 3laa S
•Jul 25, 2020
good
By RAMU G
•Jul 24, 2020
Good
By Ravindra S R
•Jun 27, 2020
BEST
By Vimal s
•Jun 14, 2020
Good
By Shams S
•Jun 1, 2020
good
By amornpan l
•Jun 1, 2020
nice
By Rajeev S
•May 19, 2020
Good
By Arambakam s
•May 17, 2020
good
By UTKARSH S
•Apr 19, 2020
Good
By Sweta S
•Jan 10, 2019
Good
By ARAB K
•Aug 27, 2018
NICE
By Luiz P B J
•Mar 2, 2016
Top!
By SHREE K N M
•Nov 5, 2020
y
By Utkarsh S
•Jul 1, 2020
.
By Hans L
•Mar 15, 2018
V
By Lorena B C
•Aug 18, 2020
The topics, professor, quality and methodology are great. It is easy to understand for someone who doesnt belong to the field. However, I have my ethical objections related to:
- Using the course as a way to promote big brands which I guess it is not for free (look how many times was mentioned Coca-Cola or its longer definition in the glosary, what a coincidence Tesla is a case but also professor's car or professor uses a t-shirt and then a case is a company like Threadless) and when some of them like Coca-Cola has unethical behaviour in the Third world and use GMO in the Coke formula.
-Using question number 3 in all Peer-graded Assignments to take advantage of students's ideas and improve the companies for free.
-Using the course as a way to promote the university with unnecessary sections like "View from the quad" where the institution show how "diverse" it is (white, black, latin, asian) and using for example a couple of asians who werent born in US when US universities get a large part of their profits with foreign asian students.
This course is not for free. My goverment is paying for it with my taxes so I as a student and client I deserve respect.
My field is social science and I applied speech analysis to the course.
By Susan K
•Sep 11, 2020
I have worked in marketing 20 years and thought that I knew the basics and that this intro class would be easy. However, I really learned a lot about theory, concepts, and research I had not heard before. I am disappointed in the forum because several of us had the same question and no one provided an answer--and we can't go to the professor. I'm also upset with the peer reviews. The forum is completely taken up by people who want you to review their assignments. I think this is some way of agreeing to pass each other. I reviewed many assignments where peers have plagiarized from Wikipedia or simply put in nonsensical answers. I think they are just hoping the peer will pass them. This brings the overall value of the certification down.